It does this by removing all the useless words like “and” “,” “****” etc and then counting how many times your keywords were used compared to the length of your listing.

Like Google, Cassini’s job is to sort your listing. Long Red Women’s Evening Dress Cotton Size 10 and Belt ***ĭescription: To keep this short I won’t put a description but let’s say the word dress was used 4 times and red was used twice. (Keyword / Length Ratio) also called keyword density. eBay’s new search engine “Cassini” looks at not just the title like eBay’s old “Voyager” search engine, but now looks at the title, item specifics, short description (where your HTML is) and the long description (all of your HTML).Ĭassini works like Google, it measures the ratio of how many times the keywords in your title are used in the rest of the listing compared to the length of your listing. The short answer is “yes”, HTML at first glance is bad compared to plain text listings however here are some tips to make your HTML listing outperform non HTML eBay listings. Find a template that matches the item you want to sell – Once you are inside the sellercore.Is html code bad for your eBay listings? This question has come up a fair bit lately with the release of eBay’s new search engine and it is a very good question. You can use their editing software without even signing up for an account however, I do recommend registering for an account as this way you can save your templates and come back to them later.Ģ. Go To – provides free HTML templates for eBay users. You can either add the description of your item in plain text or with HTML which will allow you to add videos, images, boarders and more to your eBay listing.ġ. You will notice whilst creating your eBay listings that there are two options when it comes to your description. HTML in simple terms is a type of coded language that computers understand.

Below are some steps that you can take to include HTML into your eBay listings for free. Despite the fact that images and video in an eBay description can dramatically improve sales, most sellers do not know how to utilize this to their advantage. They noted that ‘the closing bids from the auctions with video were at least 25% more than the ones without’.

The tiger_marketing_group published an article on eBay showing how adding video to their listing affected their sales. How to use the eBay HTML tool to attract more sales

Ebay item description template html